More explicit attention is given to ‘competitive strategy’ and ‘competitive advantage’; the ‘resource-based view’ is treated fully, with recent developments around the ‘knowledge- based view’; the ‘new economy’ is introduced, specifically eonomics of knowledge and information and the nature of network externalities. A new preface by the current editor, John McGee, acknowledges the signal contribution of Derek Channon and outlines the key current trends in the field of strategic management.
domingo, 4 de abril de 2010
Management Ebooks: "The Blackwell Encyclopedia of Managements"
More explicit attention is given to ‘competitive strategy’ and ‘competitive advantage’; the ‘resource-based view’ is treated fully, with recent developments around the ‘knowledge- based view’; the ‘new economy’ is introduced, specifically eonomics of knowledge and information and the nature of network externalities. A new preface by the current editor, John McGee, acknowledges the signal contribution of Derek Channon and outlines the key current trends in the field of strategic management.
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