The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do.
The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.
About the Author
Laura Lowell is passionate about helping companies be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach to marketing with hundreds of individuals and companies. Prior to launching Impact Marketing Group, Laura held executive positions with Hewlett-Packard, Intel and IBM. Her degree in International Relations prepared her for work assignments in Hong Kong and London. She received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship. She lives in Los Gatos, California with her husband Rick, their two daughters, and their dog.