Marketing is crucial in any industry: for service based organizations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
viernes, 25 de diciembre de 2009
Marketing Ebooks: "Services Marketing: Text and Cases"
Marketing is crucial in any industry: for service based organizations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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