martes, 29 de diciembre de 2009

Marketing Ebooks: "Ogilvy on Advertising"


In Ogilvy On Advertising David Ogilvy writes about all aspects of advertising.

He explains all the tips and rules he has learned about advertising through his own experience and through looking at data. He mainly writes about the aspects of advertising he knows from his own experience, particularly print advertising. In his book, he states that he does oversimplify some complicated subjects, making it easy for readers to understand. The book is broken down into 20 chapters, which all discuss different aspects related to advertising. The division of chapters makes the book easy to read. It does not read together like a whole book, but can be read just section by section depending on what you want to learn.

First, Ogilvy examines how to produce advertisements that sell, jobs in advertising, how to run an ad agency and how to get clients. Then he moves on to talk about print advertising, making television commercials that sell, advertising corporations, how to advertise foreign travel, business-to-business advertising, and direct mail. Finally, he addresses research, marketing, and influential advertising people.


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