Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media in his new book, "marketing to the social web." In the book Larry describes the important trends on the web; the development of blogs, the growth of social networks and online communities. The book gives marketers ideas and tools on how to successfully navigate the social web. I especially enjoyed the section on Communispace, where the CEO of Communispace, Diane Hessan, provided some great insight into how to successfully build communities and retain community members.
jueves, 8 de octubre de 2009
Marketing Ebooks: "Marketing to the Social Web"
Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media in his new book, "marketing to the social web." In the book Larry describes the important trends on the web; the development of blogs, the growth of social networks and online communities. The book gives marketers ideas and tools on how to successfully navigate the social web. I especially enjoyed the section on Communispace, where the CEO of Communispace, Diane Hessan, provided some great insight into how to successfully build communities and retain community members.
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